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The viral effect of social networks such as Twitter means that stakeholders can break news faster than traditional media - making managing a crisis harder. 2 3, it is considered to be the most important process in public relations. Check date values in: date, year / date mismatch ( help ) Ferdman (2002). Symbolic intervention can be counter productive; a crisis management strategy can help upper management make more calculated decisions in how they should respond to disaster scenarios. The Professional Practices for Business Continuity Management, Disaster Recovery Institute International (DRI 2017 Infante,.; Rancer,.; Womack,. International Conference on Society and Information Technologies. It also incorporates policies and procedures in order to perform an impact assessment, and a plan to control media interaction during an event or crisis.
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"The value of being included: An examination of diversity change initiatives in organizations". Crisis generally arises on a short notice. Archived from the original on "Resource guide for crisis management in Virginia schools" (PDF). Consequently, sudden crises are most often situations for which the institution and its leadership are not blamed.
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